Samsung has releases their latest “the Next Big Thing Is Already Here” TV commercial (US based), designed to show off some of the new features available on the Galaxy S4. This one focuses on a group of college (University) graduates, celebrating their big day – of course with their smartphones by their sides.
Following on the heels of other Galaxy commercials, this one uses comedy to highlight the inadequacies of the competition (mostly the iPhone) and actually puts forward a reasonable case for why some of their new features (gesture controls, additional camera capabilities. etc.) are more than just a pointless gimmick.
Take a look at the ad below and let us know if you think it’s a swing or a miss:
Following Nokia’s recent commercial, which played on the Android / iOS rivalry, let us know which one you prefer but also which ad is more likely to persuade you to actually part with your cash?